Words To Sell By…
Essentially that’s what copywriting is – Selling with the printed word be it online or offline.
No matter what product or service you’ve built your business around,
you need to get enough people to buy it to make your venture profitable.
You simply don’t get to the top of the totem pole without the ability
to find AND convert prospects into paying clients.
Need Help?
Hi. I’m Patti Clark, a direct response copywriter and marketing
consultant.
Direct response is accountable, purposeful advertising. It’s measurable,
trackable and allows you to exactly know your return on your marketing
investment dollars.
My expertise is in creating marketing materials – business assets – that connect with readers emotionally and lead and motivate them to willingly take a desired action… call, subscribe, buy.
Words that produce… that do your qualifying and selling for you.
Be it web site sales pages, landing pages, email series, Pay Per Click, search engine
optimized content, articles, case studies, white papers, press releases, print
ads, direct mail – essentially any and everything with the goal of
customer acquisition, retention and sales.
More Than Advertising
It’s not enough to just “advertise”.
Spending resources
to get your message in front of people is wasteful IF
that message doesn’t influence them to take the desired action.
Doubling your conversion (getting 10 out of 100 people to respond instead of 5)
can double your revenue without increasing your costs.
Marketing materials are a business asset.
Copy that doesn’t convert costs you. Sales aren’t made and
prospects never become clients. Revenue your product or service
should earn instead goes to your competitors.
It’s not as simple as stringing together catchy phrases and
power words.
The words on the screen or page must influence the reader’s perception
and behavior… create and drive momentum… engage them in a promised
result and merge their buying process with your selling process.
Targeted, focused and clear.
Why does it matter?
It’s not news that we’re overloaded with advertising.
The dramatic speed of technology delivers us one timesaving device after another.
Ironically, all the time we save is overspent on an ever faster, ever more
demanding lifestyle.
The more precious “commodities” are time and attention.
So we’re obsessed with efficiency. We create processes and mechanize all we can to take the “human variable” out of the equation.
Print marketing – online and offline – is fabulously efficient. Write it once and get it in front of hundreds, thousands, even millions of people.
The efficiency of doing so makes it easy to overlook one quintessential factor…
Machines may deliver the message, but humans receive it.
We’re social creatures. The success of a given message relies on how
well it connects with EACH human that receives it.
It does no good to simply demand attention like a screaming 2 year old in the grocery store cereal aisle. Your message must attract attention by being more desirable to engage than to overlook. By being more interesting than the rest of the SPAM that crowds their inbox.
Invest in a capitol improvement. Increase your profitability. Dominate your market.
Contact me now and get on my schedule.
510.282.1795
Patti {AT} NeedCopyWriter.com
Contact Form
Member:
Direct Marketing Association,
Northern California