NeedCopywriter
Words to sell by
Words to sell by
No matter what business you think you’re in, you’re in the
marketing business first.
Because no sales quickly leads to no business…
no dinner.
This harsh reality isn’t influenced by how excellent your product or service is. We all know superior products and service providers conquered in the marketplace by inferior products and incompetent providers… with better marketing.
You simply don’t get to the top of the totem pole without the ability to find AND convert prospects into paying clients.
If the results you're getting are shattering your dreams instead of your sales goals…
if you're getting shadow-boxed to a pulp by NON-buyers…
If you're experience of the “web” is a virtual spider web covering your
unvisited site...…
Instead of releasing your balloons of hope into a room of razor blades, take control and match your product or service with a marketing plan and sales copy that deliver results.
A marketing strategy that cost effectively brings buyers into your selling process.
Copy that influences the reader’s perception and behavior, creates
and drives momentum, engages them in a promised result, answers their
questions, overcomes their objections and leads them to take the desired
action.
Testing that scientifically and systematically converts
potential results into realized results.
Hi. I’m Patti Clark, a direct response copywriter and marketing
consultant.
Direct response is accountable, purposeful advertising. It’s measurable,
trackable and allows you to exactly know your return on your marketing
investment dollars.
I took a degree in psychology and added some sales experience. Then I piled on extensive training and experience in direct response copywriting and internet marketing.
My expertise is in creating marketing materials – business assets – that connect with readers emotionally and lead and motivate them to willingly take a desired action… call, subscribe, buy.
Words that produce… that do your qualifying and selling for you.
Be it web site sales pages, landing pages, email series, Pay Per Click, search engine
optimized content, articles, case studies, white papers, press releases,
print ads, direct mail – essentially any and everything with
the goal of customer acquisition, retention and sales.
If you're not a huge corporation with millions of dollars to spend on getting your "cute/funny/flashy/sexy" ad in front of people hundreds or thousands of times a month, in hopes they'll remember (and choose) your brand the next time they're hungry/thirsty/need diapers at the grocery store than you can't afford to gamble with your marketing budget.
Two elements combine to give you results:
It’s not enough to just “advertise”.
Spending resources
to get your message in front of people is wasteful IF
that message doesn’t influence them to take the desired action.
Doubling your conversion (getting 10 out of 100 people to respond instead of 5)
can double your revenue without increasing your costs.
Marketing materials are a business asset.
Copy that doesn’t convert costs you. Sales aren’t made and
prospects never become clients. Revenue your product or service
should earn instead goes to your competitors.
It’s not as simple as stringing together catchy phrases and
power words.
The words on the screen or page must influence the reader’s perception
and behavior… create and drive momentum… engage them in a promised
result and merge their buying process with your selling process.
Targeted, focused and clear.
It’s not news that we’re overloaded with advertising.
The dramatic speed of technology delivers us one timesaving device after another.
Ironically, all the time we save is overspent on an ever faster, ever more
demanding lifestyle.
The more precious “commodities” are time and attention.
So we’re obsessed with efficiency. We create processes and mechanize all we can to take the “human variable” out of the equation.
Print marketing – online and offline – is fabulously efficient. Write it once and get it in front of hundreds, thousands, even millions of people.
The efficiency of doing so makes it easy to overlook one quintessential factor…
Machines may deliver the message, but humans receive it.
We’re social creatures. The success of a given message relies on how
well it connects with EACH human that receives it.
It does no good to simply demand attention like a screaming 2 year old in the grocery store cereal aisle. Your message must attract attention by being more desirable to engage than to overlook. By being more interesting than the rest of the SPAM that crowds their inbox.
With search engine optimized copy, it is of course important to
identify the keywords and key phrases. The content should be constructed
around the keywords – in a natural way, AND… not
at the expense of being human readable and persuasive.
Machines have power. People have power AND money.
I don’t doubt you have the technical expertise to create an excellent product or deliver a quality service. My expertise is in the marketing arena – converting the value you create to money in your bank account.
With the barrage of irrelevant and “me too” ads it’s ever more critical that your message be relevant to and connect with your audience. An emotional connection through understanding and resonating with your reader’s motivations, needs and frustrations. A message that credibly promises an obvious advantage… not just jargon and platitudes strung together.
Money flows to the message that resonates the strongest.
It’s a large marketplace with multiple paths. I can work with you to design a full marketing plan, refine your current plan or simply develop the materials to execute the plan you have in place.
Invest in a capitol improvement. Increase your profitability. Dominate your market.
Contact me now and get on my schedule.
510.282.1795
Patti@NeedCopyWriter.com
Contact Form
Member:
Direct Marketing Association,
Northern California
