Words To Sell By…
Essentially that’s what copywriting is – Selling with the printed word.
No matter what product or service you’ve built your business around,
you need to get enough people to buy it to make your venture profitable.
You simply don’t get to the top of the totem pole without the ability
to find AND convert prospects into paying clients.
In 140 characters:
Connect > Resonate > Bond > Persuade > Transact. Upgrade your copy and upgrade your business. Words to sell by for people who hate hype.
In 25–35–35 form:
Connect > Bond > Transact
Better copy leads to good things
Upgrade your words, up your results
NeedCopyWriter.com
In 2 minutes:
At the core of it, copywriting is Selling with words. Words on a web page, in an email, a tweet, an ad, a video, a teleseminar. All – copywriting.
How It Works… Well
Copy works first by getting attention. Breaking through the fog. Not with deceit or trickery but by attracting and resonating in some way to the market.
It continues to work by delivering pertinent information…
clearly
AND by removing obstacles.
A purchase decision is a DECISION.
To feel confident about making that decision – whether yes or no – a
person needs information. Not simply dry facts.
Information that makes a
case… a factual, authentic, emotional, compelling case.
Information that engages and reveals the value of your product or service
clearly. How that value adds to the readers’ life. How it helps them
achieve their goals and desires. Why they should buy AND feel good about that
decision.
How It Doesn’t Work
It doesn’t work by over–selling, over–promising, hype or deceipt.
True, it may succeed in getting a sale, but not in building a relationship.
Refunds are high. Your reputation squashed fast and hard these days.
How Can I Help You?
I’m Patti Clark, a direct response copywriter and marketing consultant.
My expertise is in creating marketing materials – business assets –
that connect with readers emotionally and make a case for the action you want
them to take… call, subscribe, buy.
Words that produce… that do your qualifying and selling for you.
Be it web site sales pages, landing pages, email series, Pay Per Click, search
engine optimized content, articles, case studies, white papers, press releases,
print ads, direct mail – essentially any and everything with the goal of
customer acquisition, retention and sales.
Need Help? Contact me now and get on my schedule.
510.282.1795
Patti {AT} NeedCopyWriter.com
Contact Form
Member:
Direct Marketing Association,
Northern California