How Did I Get Into This?
I was “persuaded” to write for my high school newspaper by an English teacher tasked with overseeing it. Either she saw some journalistic potential in me… or was stretching to find someone to write the sports page. Being an athlete at least I'd know the subject material.
Turned out I was quite good at it. In fact I received a State level award for sports writing.
I added to that a degree in Psychology and additional study in marketing and direct response copywriting.
My expertise is in connecting with readers emotionally and leading and motivating them to willingly take the desired action. I'm not keen on hype, trickery or manipulation. Just leaves a bad taste in the readers mouth, increases dissatisfaction and returns and decimates repeat buying and referrals.
I've also published a couple books and maintain a website and blog for DIY inspired small business owners.
Published Books
510.282.1795
Patti {AT} NeedCopyWriter.com
Member:
Direct Marketing Association,
Northern California