Thanks for your interest in my services…

Perhaps you’re taking a peek here out of curiosity. Some folks do – particularly if they’ve never hired a freelance copywriter before.

More likely you’re on the other side of the screen reading this because you need a good direct response copywriter or marketing consultant. Someone skilled at creating sales and marketing copy that leads to your desired response.

You might be thinking about direct, one–step or two–step materials such as sales letters or lead generation materials. Or you might be considering indirect sales materials such as case studies, white papers or articles.

Whatever your specific need, you want to know if I’m the writer to fill that need for you and do so in a way that meets your goals and brings you accolades.

To that end, I’m sure you have some questions. Let me answer them right here and now.

   Q: What are your qualifications as a copywriter?

I started off with solid writing skills and a degree in psychology. Blended in some direct and indirect sales experience. Went on to extensive studying and training in direct response copywriting, persuasion, sales and marketing.

In practice, I’ve written copy for a multitude of clients. The results I’ve produced have consistently exceeded expectations. And I deliver on time.

I’m a direct response specialist. This is what I passionately do full time – it’s not a part–time, side line. As a freelancer, I write for different clients, different products and services, direct selling materials, indirect selling materials, short copy, long copy… essentially anything with the goal of customer acquisition, retention and sales or simply persuading an audience.

   Q: Do you have experience in my field?

If you’re a business reaching out to buyers, chances are I have experience dealing with your type of product or service – or something very similar. Ultimately every product or service is unique in some way.

Before I write any copy I do extensive research to learn the specifics about your product or service and about your audience as well. This forms the foundation of matching the message to the market.

   Q: What kind of assignments do you handle?

I can handle the full spectrum of copy needs. The bulk of what I write is on– and off–line sales letters and lead generation letters, web site copy including home pages, landing pages and additional pages, autoresponder series, case studies, white papers, press releases and articles.

My specialty is making a connection with the copy so that it leads to a response rather than being easily dismissed or forgotten.

   Q: What’s your writing style?

Tone of course varies with each message and market.
My style favors…

   Q: How long does it take?

Different projects naturally take a different amount of time. For most projects I like to ideally have 2–3 weeks. This gives me ample time to research, write and revise until I’m satisfied with the message and the flow.

If your schedule is more rushed – let me know. If I feel I can do a good job for you within that time frame, I'll accept it and deliver on time.

   Q: What about revisions?

Revisions are included in the project. Just let me know within 30 days what changes you’d like and I'll do them quickly at no charge.
Typically, clients are delighted with my first draft or sometimes request minor revisions. If you’re not completely satisfied, I'm happy to do as many as two rounds of revisions at my expense to meet your specific guidelines.

   Q: How much do you charge?

I generally charge on a per project basis. Because projects vary quite a bit, so does the fee. Just let me know what kind of project you have in mind and I’ll quote you a fee.

   Q: How do we get started?

Contact me by email (Patti {AT} NeedCopyWriter.com) or phone (510.282.1795) and let me know what you’re selling and who you’re selling it to. Send along any collateral or literature and background material you already have. If I have any further questions I’ll let you know.

Once I have your go–ahead, I’ll write the material and deliver it on or before the agreed on date. Remember, it’s guaranteed to please you. Contact me immediately so we can get started.

   Q: What’s your process?

At the start of a project, I delve deep into research – research about your prospects, research about your product or service and research about your competition.

From a point of thoroughly understanding these three aspects, I distill the most relevant core emotional message. Using that core emotional theme, I craft each element of the piece.

Then I go through as many polishing and editing iterations as it takes to ensure the piece is consistent, flows seamlessly and is emotionally compelling. I alternate between going through it repeatedly and letting it sit for a day or more before coming back with fresh eyes.

Once I’ve delivered the copy to you, I welcome your review and comments.
If you need revisions, I’ll get those done quickly.

While I don’t require this, I like to check the piece in layout form. This gives you another set of eyes to look it over and allows me to make sure the components are all there and the design is as effective as it can be.

510.282.1795

Patti {AT} NeedCopyWriter.com

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